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Essay6 min
The retainer math most teams never get shown
What a monthly agency retainer actually buys, which parts a lean team should keep close to the business, and how to tell before you sign.
Read the brief →Signals and moves6 min
Google will quietly raise your ad costs in August. The fix takes an hour this week.
Five changes from the last two weeks that actually matter for lean marketing teams, each with the move to make. Plus what we checked so you can safely ignore it.
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